Gaza, ALRAY & Agencies - OXFAM International criticised a US actress over an ad campaign for an Israeli company that operates in a colonial West Bank settlement, AP reported.

Scarlett Johansson is scheduled to appear in a television ad on February 2.

"SodaStream came under fire from pro-Palestinian activists for maintaining a large factory in an Israeli settlement in the West Bank, a territory captured by Israel in 1967 and claimed by the Palestinians"

Johansson has served as a global ambassador for Oxfam since 2005, raising funds and promoting awareness about global poverty.

The humanitarian group said that while it respects the independence of its ambassadors, it opposes "all trade" from Israeli settlements, claiming they are illegal and deny Palestinian rights. "We have made our concerns known to Ms. Johansson and we are now engaged in a dialogue on these important issues," it said.

The Israeli-occupation profiteering firm’s factory is located in Mishor Adumim, the industrial zone of the illegal Israeli settlement Maale Adumim in the occupied West Bank.

A public relation video issued by the firm suggested that the company’s settlement factory is a “fantastic sanctuary of co-existence” and, despite being built on stolen Palestinian land, is beneficial to the Palestinian economy and workers.

However, pro-Palestinian Electronic Intifada publication quoted M., a Palestinian employee of SodaStream who has worked for a long time and lives under Israeli occupation in the West Bank, as saying “I feel humiliated and I am also disgraced as a Palestinian, as the claims in this video are all lies. We Palestinian workers in this factory always feel like we are enslaved.”